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Sofa-Shaped Popcorn Bags Sell Sofas

Sofa-shaped popcorn bags promote a sofa event at a department store in Brazil to the tune of a 17% increase in sofa sales, according to Ogilvy Brasil, the agency behind the stunt. Don't think I've seen popcorn bags used as an ad medium... more

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Jun 22	-	Novelties: The America?s Cup, Translated for Television
Jun 22	-	The First Digital Copywriter
Jun 22	-	Microsoft Demos iTV Ads Using Its Kinect Technology